M&S • Concepting Christmas Food to Order

The original vision for M&S Christmas Food to Order

“Eye-catching black and gold styling and simple typography helped us to win the M&S Christmas food pitch”

Brief

M&S wanted a luxurious brochure to showcase the best of their festive food offering.

Concept

Using a palette of black and gold we put together a pitch using backgrounds of black marble and slate with golden seams, tonal prop styling complemented with clean layouts and simple typography using the M&S house fonts. We wanted to make the food look sumptuous and aspirational, and also highlight its provenance. The client loved the pitch and the M&S Christmas Food to Order brochure was shot and laid out pretty faithfully to the original design concept.

The team

Client M&S
Agency Redwood London

The finished product